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    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

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    Explore the Digital Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, Customer Analysis, Predictive Modeling, Advanced Analytics, Marketing Strategies, Marketing, Predictive Analytics, Analytics, Customer Insights, Market Analysis, AI Personalization, Text Mining, Data Analysis, Regression Analysis, Marketing Strategy and Techniques, Consumer Behaviour, Digital Marketing, Machine Learning, Natural Language Processing, Generative AI

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
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      C

      Coursera

      Instagram Analytics: Optimize Performance

      Skills you'll gain: Instagram, Content Performance Analysis, Social Media, Social Media Marketing, Marketing Analytics, Content Strategy, Strategic Decision-Making, Key Performance Indicators (KPIs), Brand Awareness, Competitive Analysis, Drive Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Measurement and Analysis

      Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Advanced Data Analysis and Collaboration in Qlik Sense

      Skills you'll gain: Data Storytelling, Data Visualization Software, Dashboard, Data Analysis, Advanced Analytics, Interactive Data Visualization, Data Visualization, Analytics, Data Manipulation, Collaborative Software, Data Presentation, Data Sharing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Intro to Predictive Analytics Using Python

      Skills you'll gain: Feature Engineering, Unsupervised Learning, Predictive Modeling, Predictive Analytics, Decision Tree Learning, Classification And Regression Tree (CART), Supervised Learning, Forecasting, Random Forest Algorithm, Scikit Learn (Machine Learning Library), Data Analysis, Regression Analysis, Machine Learning, Python Programming

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IE Business School

      Intelligence Tools for the Digital Age

      Skills you'll gain: Intelligence Collection and Analysis, Strategic Thinking, Competitive Intelligence, Market Intelligence, Critical Thinking, Analysis, Business Intelligence, Digital Transformation, Timelines, Competitive Analysis, Decision Making, Trend Analysis, Business Technologies, Business Strategy, Complex Problem Solving, International Relations, Forecasting, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      672 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Graph Analytics for Big Data

      Skills you'll gain: Graph Theory, Database Design, Big Data, Network Analysis, Analytics, Data Management, Data Structures, Query Languages, Scalability, Unsupervised Learning, Distributed Computing, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Customer Analytics and Insights with JUNE

      Skills you'll gain: Product Improvement, Customer Insights, Customer Analysis, Generative AI, Customer Data Management, Marketing Analytics, Web Analytics, Analytics, Management Reporting, Product Management, Data Analysis, Dashboard, Data Collection, Performance Metric

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
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      C

      Coursera

      TikTok Analytics: Optimize Performance

      Skills you'll gain: Content Performance Analysis, TikTok, Social Media Content, Marketing Analytics, Content Creation, Content Strategy, Drive Engagement, Target Audience, Performance Analysis, Key Performance Indicators (KPIs), Customer Engagement, Performance Measurement, Data-Driven Decision-Making

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Edureka

      Power BI for Data Science and Analytics

      Skills you'll gain: Power BI, Business Intelligence, Data Modeling, Data Visualization Software, Data Analysis, Key Performance Indicators (KPIs), Dashboard, Data Storytelling, Text Mining, Data Science, Performance Metric, Data Cleansing, Image Analysis, Data Transformation, Data Manipulation, Machine Learning, Natural Language Processing

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      AI-Enhanced Data Analysis: From Raw Data to Deep Insights

      Skills you'll gain: Generative AI, Matplotlib, Plotly, Prompt Engineering, Data Ethics, Power BI, Data Visualization, Microsoft Excel, Data Manipulation, Exploratory Data Analysis, Data Cleansing, Pandas (Python Package), Data Transformation, Excel Formulas, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Microsoft Copilot, Data Presentation, Data Processing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      237 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
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      I

      Institut Mines-Télécom

      Digital Intelligence for the Common Good

      Skills you'll gain: Digital Communications, Emerging Technologies, Digital Transformation, Communication, Safety and Security, Persona (User Experience), Cyber Governance, Digital Content, Technology Strategies, Law, Regulation, and Compliance, Interaction Design, Cybersecurity, Artificial Intelligence, Identity and Access Management, Competitive Intelligence, Cultural Diversity, Innovation, Augmented and Virtual Reality (AR/VR), Ethical Standards And Conduct

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular digital analytics courses

    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
    • Instagram Analytics: Optimize Performance: Coursera
    • Measurement and Analysis: Unilever
    • Advanced Data Analysis and Collaboration in Qlik Sense : Coursera Instructor Network
    • Intro to Predictive Analytics Using Python: University of Pennsylvania
    • Intelligence Tools for the Digital Age : IE Business School
    • Graph Analytics for Big Data: University of California San Diego
    • GenAI for Customer Analytics and Insights with JUNE: Coursera Instructor Network
    • TikTok Analytics: Optimize Performance: Coursera
    • Power BI for Data Science and Analytics: Edureka

    Skills you can learn in Business Essentials

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    Language (26)
    Microsoft Excel (26)
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    Business Communication (16)
    Decision-making (16)
    Leadership (15)

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